Cedar City, Utah —The Utah Shakespeare Festival continues to produce quality award-winning work both on and off the stage. This September, the International Festivals and Events Association (IFEA) paid tribute to the Utah Shakespeare Festival’s marketing and publications at the 57th Annual Convention and Expo in Denver, Colorado. The Festival earned two awards in the prestigious IFEA/Haas & Wilkerson Pinnacle Awards competition. The Festival earned a gold award for the best promotional brochure and a bronze for best event program.
Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition draws entries from among the world’s top festivals and events. Awards are given in honor of the highest degree of excellence for a variety of promotional publications, representing a multitude of national and international organizations. Awards were handed out in 69 different categories in total.
“We were competing with organizations from around the world,” said Phil Hermansen, the Festival’s art director. “That puts us in a mix of very large organizations with very expansive resources, so we feel honored to receive this award again.”
As an example of the worldwide competition for this award, the silver award for the best brochure went to the Memphis in May International Festival in Memphis, Tennesee, and the bronze award went to the National Capital Commission in Ottowa, Canada. The Festival won the gold award. For the best program, the Ludwig Van Beethoven Easter Festival in Krakow, Poland took the gold award, the Kentucky Derby Festival in Louisville, Kentucky, took silver, and the Festival took the bronze.
The Festival communications department writes, designs, and produces over 100 publications each year, and also designs, produces, and maintains the Festival’s website, as well as coordinating all media and public relations and marketing efforts. “We’re very proud of our publications,” said Bruce C. Lee, Festival communications director. “We feel that we represent the Festival very well and we have a great team here to accomplish that. This award tells us that we compare very favorably with many other organizations and the world.”
“The IFEA/Haas & Wilkerson Pinnacle Awards Competition recognizes the outstanding accomplishments by festivals and events around the world. Striving for the highest degree of excellence in festival and event promotions and operations in every budget level and every corner of the globe, this competition has not only raised the standards and quality of the festivals and events industry to new levels, but also shows how event producers can use innovation and creativity to achieve a higher level of success,” said IFEA President & CEO, Steven Wood Schmader, CFEE.
Headquartered in Boise, Idaho, the International Festivals & Events Association (IFEA) is The Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia, IFEA Europe, IFEA Latin America, IFEA Middle East, and IFEA North America the organization's common vision is for "A Globally United Industry that Touches Lives in a Positive Way through Celebration," The Association offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.
For a complete list of winners and more information on the IFEA, go to www.ifea.com.