Festival Welcomes New Guest Services Manager Sara Cram

The Utah Shakespeare Festival is thrilled to announce the newest addition to our residential staff, Sara Cram. As the new Guest Services Manager, Cram will be responsible for managing day-to-day guest services at the Festival and interacting with the community and Festival patrons.

“I am thrilled to join the Festival team,” Cram said. “I am looking forward to continuing to foster the positive and inclusive atmosphere that’s been created here, while also contributing to work with the community and build strong relationships.”

Originally from Tremonton, Cram made the move to southern Utah to attend what was then Dixie College. While there, Cram married and eventually moved to Cedar City. She and her husband have lived here for 19 years and began ushering at the Festival six years ago.

Cram has a history with theatre, and it was that draw to the fine arts that encouraged her to apply for the Guest Services position at the Festival.

“I was involved in theatre in high school and college. When I lived in St. George, I participated in [Dixie’s] costume shop and worked on the backstage production of Tuacahn… and then because I didn’t graduate from Dixie and chose to have a family instead, I’ve always had the thought of, ‘What if I had pursued a career in theatre arts?’ ” Cram said. “And this was the opportunity to answer that question.”

In 2018, Cram saw the Festival production of Big River, and knew she had to get involved with the Festival. In addition to volunteering with her husband as an usher, Cram brings her family to Festival plays.

Cram graduated with her bachelor’s degree in interdisciplinary studies from Southern Utah University in 2022. Her degrees of focus were psychology, women and gender studies, and communications.

Cram brings both educational and work experience to the Guest Services Manager role.

“All of my work experience has been [people-focused]. I’ve worked a lot with people, so it’s a natural progression for me to work in guest services,” Cram said. “I enjoy interacting with the general public, so it felt like a good next step.”

Cram is familiar with both serving the community and working on Southern Utah University’s campus, having recently worked as a Program Coordinator in the Community and Workforce Development Department.

“It was such a good environment and that absolutely prepared me for this position,” Cram reflected.

For Cram, serving as Guest Services Manager is a perfect fit, and the Festival couldn’t agree more. She looks forward to meeting and working with patrons, company members, and other guests.

This season, Cram is looking forward to expanding her horizons in theatre, especially eager to see the productions of The Mountaintop and Silent Sky.

For tickets and more information on the Festival’s 2024 season, visit bard.org.