Festival Welcomes New Marketing Manager

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By Kathryn Neves, guest writer

The Utah Shakespeare Festival is pleased to welcome MaKaylee Cole as the new marketing manager. Bringing with her a strong background in communications and a passion for storytelling, Cole plans to expand the reach of the Festival’s marketing, and to deepen the connection between the Festival and its audiences.

Originally from Lehi, Utah, Cole moved to Cedar City to attend Southern Utah University, where she earned a Bachelor’s degree in Strategic Communication and a minor in Graphic Design. Her interest in marketing began in high school, while working at a family-owned print and copy shop. “That experience sparked my passion for the creative and strategic aspects of communication,” she said, “which led me to pursue a degree in the field.”

Since graduating from SUU, Cole has managed marketing campaigns for a range of clients, particularly in Cedar City; from local businesses to authors and thought leaders, her work focuses on helping clients to define their voice and grow their audiences. Her time in Cedar City, both as a student and as a digital marketing manager, has well-equipped her to connect with the Festival’s audiences and the local culture.

“While I was at SUU, I learned about the Festival and its deep connection to both Cedar City and the University, and only heard amazing things,” she said. “When I saw this job opening, I was thrilled. I could feel the culture, love, and passion everyone had for the organization. I knew I wanted to be a part of it.”

As marketing manager, Cole has several goals moving forward, including brand recognition, revenue growth, and patron engagement. “Overall, I want to continue to support the goals of past and current years,” she said, emphasizing the Festival’s values of connection and growth. “I’d love to carry some of those ideas into future projects and campaigns.”

Cole is eager to dive into her new role and become a part of the Festival family. “I honestly can’t choose just one thing that excites me most,” she said. “Just having the chance to be in the room is exciting.” With her experience and creativity, as well as her love for Cedar City, she’s poised to build meaningful connections—with the audiences, the artists, and the community that makes the Utah Shakespeare Festival so beloved.

What's On

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June 19 - October 3, 2025

Randall L. Jones Theatre

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July 29-August 2, 2025; 9:30 a.m.

Eileen and Allen Anes Studio Theatre

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June 21 - October 4, 2025

Randall L. Jones Theatre

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June 16 - September 4, 2025

Engelstad Shakespeare Theatre

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June 20 - October 4, 2025

Randall L. Jones Theatre

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June 18 - September 6, 2025

Engelstad Shakespeare Theatre

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July 11 - October 4, 2025

Eileen and Allen Anes Studio Theatre

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June 17 - September 5, 2025

Engelstad Shakespeare Theatre

© Utah Shakespeare Festival 2025 www.bard.org Cedar City, Utah